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The True Cost of Going “Slow-To-Market”
It’s commonly understood that in the world of product design & development,...
Did you know that in developing countries ventilators that help patients breathe are too expensive and in short supply? That means that if a patient needs assistance to breathe, a person (such as a doctor, nurse or family member) has to stay with the patient continuously and manually compress a common CPR bag to help keep the patient alive. It’s grossly inefficient, exhausting, and prone to error.
Canadian product development firm Inertia Engineering + Design, headed up by Ray Minato and LigandCorp, owned by Nigerian doctor Dayo Olakulehin, are aiming to change that with their newly created joint venture product, the D-Box. On January 15th LigandCorp will unveil the D-Box at a press conference in Lagos, Nigeria.
The patent-pending D-Box is an inexpensive ventilator that electro-mechanically pumps most commonly available CPR bags and has been developed specifically for use in resource-limited nations and in disaster relief situations. At an estimated 1/100th the cost of a traditional ventilators, the D-Box is financially accessible to those underserviced markets. The D-Box requires little expertise to operate, it’s easily deployable, and has a rechargeable battery pack for continuous operation during power outages which can occur even in large cities of developing nations, in disaster relief situations, or in any remote location. In 2012, during his medical internship at the Lagos University Teaching Hospital (LUTH), Dayo Olakulehin had an experience that changed the course of his life. “I found myself having to manually squeeze a CPR bag for 8-10 hours at a time to help a patient with respiratory illness breathe because there was no other alternative” Dayo recounted. This experience drove Dayo to think of a better way, and the idea for the D-Box was born. Many other similar stories have surfaced since – of doctors, nurses and family members in areas of India and Africa having to manually squeeze CPR bags 24 hours a day for as long as an entire month to keep patients and family members alive. The D-Box was just an idea until Dayo left Nigeria to come to Canada in August 2015. In Toronto he immersed himself within the rich entrepreneurial start-up ecosystem and found a partner who could help make his D-Box dream become reality. That partner was Ray Minato, President and CEO of Inertia Engineering + Design. “Inertia’s rigorous methodology, core values, and outstanding team with a passion for developing products that have an impact on the world made them the only choice.” said Dayo. Dayo’s urgency to find a solution to what he had experienced inspired Inertia’s team to apply their state-of-the-art design practices to deliver this product innovation in record time – from idea to proof-of-concept prototype in just over three months. “The key to this product innovation is not so technically complex but rather that it simply meets the user’s basic and critical needs (and only those needs) where there was previously nothing.” commented Ray Minato, President & CEO of Inertia. Dayo is now back in Lagos, Nigeria where the D-Box will be introduced to the medical community at an event on January 15th, 2016. This event will raise awareness and inspire government, private sector and philanthropic pre-orders and investment so that further product development and prototype testing can continue. The joint venture is aiming to get the product into the hands of hospitals and medical centres in the next 16 months.
About LigandCorp Medtech: LigandCorp is a medical technology product solutions company, geared towards providing devices for use in health facilities in the developing nations of the world. Dayo Olakulehin, CEO and founder of LigandCorp, is a trained medical doctor, thought leader, speaker, critical thinker, creative writer, innovator and inventor. He has a passion for quality health care delivery with a keen interest in disease patterns in populations, health innovation, clinical research and entrepreneurship. Dayo is also the founder of Africa’s first Medical Innovation Hub, PAMIH. For more information, please contact Dayo Olakulehin at firstname.lastname@example.org
About Inertia: Inertia is a product development service company that’s been helping startups, SMBs, and enterprises bring high-impact product ideas to life for the past 12 years in industries ranging from medical and safety, security and defense to consumer and industrial products. Inertia has become somewhat of an incubator for their start-up clientele, playing a key role as a product development partner in their businesses – helping clients to design, engineer, prototype, test, and manufacture their products. Ray Minato is the Founder, President and CEO of Inertia Product Development and has over 20 years’ experience in product design, development, manufacturing and entrepreneurship. For more information, please contact Ray Minato at email@example.com.
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