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Product
Strategy

Where We Transform Your Idea Into A Market Tested Concept

Understand your customers' problems.

Transform these problems into testable concepts to find your product-market fit.

Prioritize exactly what to build and get a laser focussed plan on how to build it.

Strategize your apprach to technology and intellectual property development.

Let’s Build The Right Product

We created our Product Strategy program with one goal in mind: to drastically increase the odds of your product succeeding in the market.

Our Product Strategy team will work closely with you to de-risk product adoption, technology development, regulatory strategy, and your business model. Each of which are critical components to business success that can often get lost when following a more piecemeal approach to design and manufacturing.

Experience Our Evidence-Based Approach To Proving Your Product-Market Fit

We use a series of customized workshops that range from design thinking exercises, to intellectual property mapping, to manufacturing strategies and all points in between. We’ll align on a shared understanding of your customers and users, your competition, the problem(s) your product is trying to solve, and the unique innovations that could help bring joy (and maybe even a little fun) to people’s lives.

Guided by the insights uncovered in our work together, along with preliminary market, customer, and user research, we’ll then create and test evidence-backed product concepts to confirm that we’re building the right product that solves the right problems for the right customer – and a product that meets your business needs.

Seamless Integration = Extreme Speed-To-Market

Product Strategy

Product Development

Product Manufacturing

Our Product Strategy program is the first in a sequence of three seamlessly integrated programs we offer to our clients.

Coordinating and delivering all three stages under one roof is Inertia’s clear differentiator. Clients who work with us throughout, enjoy the advantages of extreme speed-to-market and avoid many of the problems that come with a more piecemeal approach to product development and manufacturing.

 

Product Strategy Services

Problem, User, Customer & Market Development

Our team helps identify the problems you’re trying to solve and pinpoint the users and market you’re trying to target – so you know you’re building the right product from day one. That way, when you go to market, you’re already set up for success.

Technology Research & Development

We dive deep into your product’s industry to understand potential opportunities, blind spots, and obstacles. It’s what allows us to develop a finished product that is one of a kind, and will stand apart from the competition.

Business Model, Pricing and Go-To-Market Strategy

Our team works with you to define your customers, industry, and unique go-to-market opportunity. This ensures that the designs we create lead to a superior, market-changing product, available at a competitive price.

Regulatory & Certification Strategy

Our strategists identify potential product regulations, industry standards, and certifications required to take your product from napkin to pallet. It’s an integrated approach that minimizes risks, and increases the chances of your product’s success.

Concept Development, Testing and Validation

This is where your ideas begin to take shape. Our team works with you to develop creative concepts that are then rigorously tested against potential challenges. It’s an iterative process that results in a fully-realized vision of your product.

FAQs

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Let's Pioneer The Future Together

We’re ready to talk about how we can reach your product and business development goals together.

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