Product Development
Strategy and Innovation
Where We Transform Your Idea Into A Market Tested Concept
Understand your customers' problems.
Transform these problems into testable concepts to find your product-market fit.
Prioritize exactly what to build and get a laser focused plan on how to build it.
Strategize your approach to technology and intellectual property development.
Let’s Build The Right Product
Experience Our Evidence-Based Approach To Proving Your Product-Market Fit
We use a series of customized workshops that range from design thinking exercises, to intellectual property mapping, to manufacturing strategies and all points in between. We’ll align on a shared understanding of your customers and users, your competition, the problem(s) your product is trying to solve, and the unique innovations that could help bring joy (and maybe even a little fun) to people’s lives.
Guided by the insights uncovered in our work together, along with preliminary market, customer, and user research, we’ll then create and test evidence-backed product concepts to confirm that we’re building the right product that solves the right problems for the right customer – and a product that meets your business needs.
Seamless Integration = Extreme Speed-To-Market
Product Strategy
Product Development
Product Manufacturing
Our Product Strategy program is the first in a sequence of three seamlessly integrated programs we offer to our clients.
Product Strategy Services
Problem, User, Customer, & Market Development
Technology Research & Development
Business Model, Pricing and Go-To-Market Strategy
Problem, User, Customer, & Market Development
Technology Research & Development
Business Model, Pricing and Go-To-Market Strategy
Regulatory & Certification Strategy
Concept Development, Testing and Validation
Manufacturing Strategy
Regulatory & Certification Strategy
Our strategists identify potential product regulations, industry standards, and certifications required to be sold in its target geographic market. Understanding and integrating these aspects during the concept design phase helps establish confidence in product development plans and budgets, early.
Concept Development, Testing and Validation
This is where product ideas begin to take shape. Our team works with you to develop creative concepts, which are then used to test our hypothesis with customers in the target market. It’s an iterative build, test, learn process that seeks to validate your product-market fit before we get into the detailed product development.
Manufacturing Strategy
Our manufacturing experts are involved as early as the concept stage to provide guidance and feedback on product cost models, supply chain strategy, investment, and cashflow needs. This is to ensure your concept can go into product development with the big picture of what it will take to get a profitable product onto store shelves.
Our team helps identify the problems you’re trying to solve and pinpoint the users and market you’re trying to target – so you know you’re building the right product from day one. That way, when you go to market, you’re already set up for success.
We dive deep into your product’s industry to understand potential opportunities, blind spots, and obstacles. It’s what allows us to develop a finished product that is one of a kind, and will stand apart from the competition.
Our team works with you to define your customers, industry, and unique go-to-market opportunity. This ensures that the designs we create lead to a superior, market-changing product, available at a competitive price.
Our strategists identify potential product regulations, industry standards, and certifications required to take your product from napkin to pallet. It’s an integrated approach that minimizes risks, and increases the chances of your product’s success.
This is where your ideas begin to take shape. Our team works with you to develop creative concepts that are then rigorously tested against potential challenges. It’s an iterative process that results in a fully-realized vision of your product.
FAQs
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Let's Pioneer The Future Together
We’re ready to talk about how we can reach your product and business development goals together.
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